From 127 to 9,555 monthly impressions - and the first customers arriving from ChatGPT

The Mighty Ductless is a ductless-only specialist: no gas furnaces, no duct work, just mini split heat pumps for homes around Baltimore. A genuinely good niche, and a site that showed almost none of it.

• Nothing ranked outside the brand name. In the 28 days to October 22, 2025, the whole site collected 127 impressions and 2 clicks in the United States.
• One page tried to serve a whole metro area. There were no town-level pages, so every search that named a suburb landed on a generic homepage competing against contractors who had named the town.
• The money terms were seasonal, and the site only spoke about cooling. Half the year, people in Maryland search for heat, not air conditioning.
• No structured description of the services, and no file telling AI crawlers what the business does or whether they were welcome.

Start with where the business actually shows up today. These are the phrases where the site holds a first-page position in the United States, with the impressions each one earned over the last 60 days:

Two things are worth noticing in that list. The town names are there - Ellicott City, Columbia, Towson - which is the town-page work showing up. And heat pump phrases are there alongside the air conditioning ones, which is the seasonal repositioning: the same URL that sold cooling in July is on the first page for heating in October.

Now the year-on-year view. Google Search Console, United States only, 28 days ending October 22 against the same 28 days a year earlier:

Why we are showing you a worse average position

Because it is the most commonly misread number in this report, and the table above is the proof. A year ago the site ranked for a handful of terms, most of them the business's own name, which sit at position 1 and pull the average down to 14.7. It now ranks for hundreds of terms, and every one of the thirteen first-page phrases listed above is worse than 1 - so each of them drags the site average up while putting the business in front of more buyers. Adding a page-three ranking for a term worth real money does the same thing. Average position across a whole site is a vanity metric in both directions. What matters is which phrases you own, and what the phone does.

The honest flip side: the single highest-volume query the site appears for, "ductless mini split installers", drew 808 impressions in 60 days and sits at position 35.5. The head terms are not won yet. That is the next phase of the work, and it is a different job from the one above - it needs authority, not another page.

The business holds a 5.0 rating across 24 Google reviews. For a local contractor that profile does as much work as the website, which is why review cadence and the Google Business Profile are part of the monthly plan rather than an afterthought.