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What does ecommerce SEO actually involve?

Ecommerce SEO is the work of making a store's product and collection pages rank in search and get cited by AI assistants. The difference from ordinary SEO is arithmetic: a brochure site has twenty pages, a store has thousands. So the job is less about publishing articles and more about making every product page unique, every collection page match a real search, every price and stock level readable as structured data, and the whole catalog fast enough to crawl. Done properly it compounds, because each fixed product page is a new door into the store.

Why most online stores get almost nothing from Google

Product pages carry the manufacturer's text

The same description sits on every store that sells the item. Google has no reason to prefer yours, and an AI assistant has nothing distinctive to quote. Thin, duplicated product copy is the single most common reason a catalog underperforms.

Collections are built for the warehouse

Categories mirror how the business thinks about its stock rather than how customers search. The page that would rank for what people actually type does not exist, and the pages that do exist compete with each other.

Missing structured data

No Product or Offer markup means no price, no availability and no rating in the search result - and nothing machine-readable for an assistant deciding whether to recommend you. This is cheap to fix and very often simply absent.

The work is too big to do by hand

Two thousand products at ten minutes each is eight months of full-time work. That arithmetic is why most stores never get it done, and why most agencies quietly optimise the top fifty products and call it a catalog strategy.

We work on every commerce platform

Shopify

Through the official API: products, collections, metafields and structured data edited in bulk, plus the duplicate-URL cleanup the platform creates by default. Our Shopify SEO page goes into the detail.

WooCommerce

Direct work in WordPress and in the theme, including the speed problems that plugin stacks create and the taxonomy sprawl that generates thousands of near-duplicate archive URLs.

Custom and headless

We read and write code. On a custom or headless build we work in the repository - templates, schema, rendering and redirects - rather than filing tickets and waiting.

Konimbo

We built a direct MCP integration to Konimbo, the Israeli commerce platform - to our knowledge the only one of its kind - so AI can read and write product SEO, prices and stock straight into a live catalog.

How the catalog work actually gets done

We automate against the platform's API wherever one exists. AI drafts titles, descriptions and structured data for product and collection pages at a rate no agency can match by hand; a specialist reviews the output, approves the pattern and spot-checks the batch before anything is published. Then we read every change back from the live page, because an API returning success is not proof that the page rendered it.

What that buys you is not a lower price - it is a different scope. In the same monthly retainer that would cover fifty hand-written product pages elsewhere, the whole catalog gets touched. And because the output is structured, self-contained and fast, the same pass that improves rankings is the pass that makes the pages quotable by ChatGPT, Perplexity and Google's AI Overviews. That is what AEO means, and it is part of the retainer rather than an upsell.

Proof, not promises

On one store we cross-referenced live stock against Search Console landing pages and found 42 products still pulling organic and AI Overview traffic with nothing left to sell - and shipped the fix the same day. On a US client, ChatGPT now sends the highest-converting traffic on the site.

What it costs

Monthly retainers run from $550 to $3,250, set by catalog size and competition rather than by a package tier. A store with a few dozen products sits at the low end; a retail chain with thousands of SKUs sits at the top, because in a store the centre of gravity is the catalog and the number of products decides how much work there is each month.

We connect to your Search Console and Analytics before quoting, so the number is based on your data rather than a guess. Full published pricing is here.

Frequently asked questions about ecommerce SEO

What is ecommerce SEO?

Ecommerce SEO is the work of making a store's product and category pages rank in search and get cited by AI assistants. It differs from ordinary SEO in where the weight sits: a content site has tens of pages and a store has thousands, so the job is less about writing articles and more about making every product and collection page unique, correctly structured and fast. The catalog is the asset, and most of the traffic a store is missing is sitting in it.

How long before an online store sees results?

First movement usually shows in Search Console impressions within 4 to 8 weeks, because product and collection pages that were already indexed start matching more queries as soon as they are fixed. Clicks follow positions, and competitive category terms take longer - typically 4 to 6 months. Any agency that promises page one in 30 days is either targeting terms nobody searches or is about to disappoint you.

Do you work on any ecommerce platform?

Yes. We work on Shopify through the official API, on WooCommerce, on custom and headless builds, and on Konimbo through an MCP integration we built ourselves. The platform changes how we push the work, not what the work is. If a platform exposes an API we automate against it; if it does not, we work in the admin and in the theme.

Can you optimise thousands of products without ruining them?

That is the whole problem, and the answer is that nothing ships unreviewed. AI tools draft titles, descriptions and structured data at a rate no human can match; a specialist reviews the output, approves the pattern and spot-checks the batch before it goes live. We also read every change back from the live site afterwards, because an API accepting a write is not proof that the page rendered it.

How much does ecommerce SEO cost?

Our monthly retainers run from $550 to $3,250, set by catalog size and competition rather than by a package tier. A small store with a few dozen products sits at the low end; a retail chain with thousands sits at the top. Full published ranges are on our pricing page, and we connect to your Search Console and Analytics before quoting.

Want to know how much traffic your catalog is missing?

We will look at your product and collection pages against what people are actually searching for, and tell you what is recoverable.

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